"All your products are ephemeral. Only your customers are real."
           - Don Peppers

"The only thing that matters is how you touch people. Have you given anyone insight? That's what I want to have done. Insight lasts; theories don't."
           - Peter Drucker

"Marketing is the whole business seen from the point of view of its final result -- that is, from the customer’s point of view."
           - Peter Drucker

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
           - Peter Drucker

"Marketing today is dramatically different. It’s no longer just market share and how much you can sell. It’s also owning the customer relationship."
           - John Sculley

"Consumers understand that they have a choice, but they have no idea how to decide."
           - Sergio Zyman

"Be it furniture, clothes or health care, many industries today are marketing nothing more than commodities – no more, no less. What will make the difference in the long run is the care and feeding of customers."
           - Michael Mescon