Product
"All your products are ephemeral. Only your customers are real."
- Don Peppers
"When the product is right, you don't have to be a great marketer."
- Lee Iococca
"A product is, to the potential buyer, a complex cluster of value satisfactions."
- Theodore Levitt
"No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway."
- William Bernbach
"The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself."
- Peter Drucker
"You cannot sell a doughnut without acknowledging the hole."
- Harold Shayler
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